Brand Identity - Ministry of Industry and Mineral Resources
New chapter
The ministry's identity reflects a set of values and pillars, serving as a roadmap for its future directions, symbolizing the beginning of a new phase in achieving the objectives of Saudi Vision 2030 and advancing the industrial and mining sectors. The ministry's identity is designed to be closely aligned with the reality of the industrial and mining landscape. Its colours are inspired by the raw industrial and mining materials abundant in the Kingdom, reflecting the ministry's vision to be an incubator and enabler for the industrial and mining business environment in Saudi Arabia. The ministry's logo is built upon three main pillars: sustainable operations, material abundance, and product quality.
Main Logo
The logo of the Ministry of Industry and Mineral Resources is composed of an icon inspired by the shape of the Kingdom's map, along with the Ministry's name in both Arabic and English. The full logo is used in official applications, digital platforms, and for print purposes.
Logo Variations
The logo of the Ministry of Industry and Mineral Resources is composed of an icon inspired by the shape of the Kingdom's map, along with the Ministry's name in both Arabic and English. The full logo is used in official applications, digital platforms, and for print purposes.
Our Colour
Colours are an important element of our visual identity, as they form the foundation for first impressions and serve as one of the most powerful visual means to express the Ministry's goals and vision. Our colour palette draws inspiration from the very essence of industry and mining in the Kingdom, presented in a modern style that aligns with the identity and its applications. The primary colours of the visual identity are shades of grey inspired by the harmony of metallic materials, as they are an essential part of the global concept of industry — raw materials processed by human hands. The brand's distinctive colours are phosphorescent blue and dark purple, inspired by the role of brands in supporting development in the Kingdom and guiding industrial growth. They also provide a futuristic and modern touch to the ministry's identity. Pink is used as a secondary colour in the brand, applied subtly to symbolize human energies and the workforce driving industrial development.
Hex
#757575
MIM Darkest Gray
Hex
#666666
MIM Dark Gray
Hex
#B3B3B3
MIM Medium Gray
Hex
#E6E6E6
MIM Light Gray
Hex
#413258
MIM Dark Purple
Hex
#1AD9C7
MIM Bright Blue
Hex
#BD9F9D
MIM Dark Pink
Secondary Colors
Our secondary color palette complements our main colors, providing additional versatility and visual interest while maintaining brand consistency.
Dark purple
900
Hex
#11092A
800
Hex
#190F33
700
Hex
#25193F
600
Hex
#32244B
500
Hex
#413258
400
Hex
#7E689A
300
Hex
#B197CC
200
Hex
#DAC5EE
100
Hex
#EDE1F6
50
Hex
#F5F3FF
900
Hex
#11092A
800
Hex
#190F33
700
Hex
#25193F
600
Hex
#32244B
500
Hex
#413258
400
Hex
#7E689A
300
Hex
#B197CC
200
Hex
#DAC5EE
100
Hex
#EDE1F6
50
Hex
#F5F3FF
Bright blue
900
Hex
#054C67
800
Hex
#08687C
700
Hex
#0E8E9A
600
Hex
#14B8B8
500
Hex
#1CD7C5
400
Hex
#50E7CA
300
Hex
#74F3CF
200
Hex
#A3FBDA
100
Hex
#D0FDE8
50
Hex
#E8FFF4
900
Hex
#054C67
800
Hex
#08687C
700
Hex
#0E8E9A
600
Hex
#14B8B8
500
Hex
#1CD7C5
400
Hex
#50E7CA
300
Hex
#74F3CF
200
Hex
#A3FBDA
100
Hex
#D0FDE8
50
Hex
#E8FFF4
Neutral black
900
Hex
#0C0407
800
Hex
#0F080A
700
Hex
#120D0E
600
Hex
#161313
500
Hex
#1A1A1A
400
Hex
#757575
300
Hex
#BABABA
200
Hex
#E8E8E8
100
Hex
#F3F3F3
50
Hex
#FCFCFC
900
Hex
#0C0407
800
Hex
#0F080A
700
Hex
#120D0E
600
Hex
#161313
500
Hex
#1A1A1A
400
Hex
#757575
300
Hex
#BABABA
200
Hex
#E8E8E8
100
Hex
#F3F3F3
50
Hex
#FCFCFC
Guide
The Brand Identity Guide presents the Ministry of Industry and Mineral Resources' most important brand guidelines. It outlines the most important branding principles designed to communicate the brand's vision and concept, ensuring it is easily understood and communicated, while leaving room for creative expression. The guide discusses some basic identity elements, such as the logo, fonts, and colours, and provides some general rules for applying these elements across various platforms, publications, and media types.
